What Is the Role of an Insurance Broker?

by Rachel Morgan ; Updated July 27, 2017

If you are planning on purchasing insurance and need assistance navigating the system, you may need to consult an insurance broker. Brokers are also known as sales agents.


The primary responsibility of insurance brokers is to serve as a liaison between you and insurance companies. They identify insurance policies that fit your specific needs. Although some brokers sell insurance as a representative for one company, others may work independently and coordinate with several companies.


Brokers are available no matter your insurance needs. As a consumer, you may be looking for life, health or property plans. However, the broker's job does not end once you find a suitable plan; they are also available to assist you in handling claims or understanding insurance laws. They also maintain client records, which could be helpful if you misplace your policy documents. Some agents may have customer service professionals assist you as well, according to the Bureau of Labor Statistics.


When choosing an insurance broker to work with, look for someone who not only is licensed but also is willing to build a relationship with you. According to the Michigan Economic Development Corporation, you should get references from others in your area to aid you in your search. Talk with potential brokers about your expectations and their experience before going forward.

About the Author

Rachel Morgan began her writing career in 2008 after previously working in her state's community college system. She focuses on health and fitness writing, in addition to blogging for small businesses. An alumna of the University of North Carolina, Morgan has a bachelor's degree in public health and has studied PR in the past.