What Is Direct Writing in Insurance?

Insurance is traditionally available through local agents responsible for marketing, meeting with prospective customers, submitting applications to insurance companies and providing service after policies are in force. Although the agent-based model is still widely used in insurance, direct writing is an alternative to purchasing certain types of insurance through a local agent.

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Direct writing is the practice of providing insurance directly through a company, rather than through an independent agent. You may obtain quotes, make down payments and policy payments, make policy changes and request documents online or via telephone.

Direct writing insurance company employees assist you with choosing policy features and purchasing coverage. These companies sometimes also employ adjusters to manage claims. Private passenger auto and term life are among the most common types of insurance offered through direct writers.

An independent agent may represent more than one insurer. They can compare insurance rates and policy provisions from multiple companies when quoting coverage options to a client. It's possible that a policy with a higher premium may have better overall coverage for the client, and the independent agent will recommend it over cheaper coverage with less protection.

An independent agent is someone who can take the time to get to know their clients, their financial priorities and goals. They develop relationships with their clients, which may last for years in some instances.

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The primary advantage of working with a direct writer is that you can obtain insurance quickly, without having to leave your home. You can shop for and purchase insurance when it is convenient for you, instead of having to make an appointment with an agent or broker's office. In some cases, insurance purchased through a direct writer may be less expensive than through a local agent, because direct writers do not incur the expenses involved with maintaining agencies.

Customers who have questions or concerns about their coverage can contact the company by calling its customer service number. In most instances, a representative is available outside of standard business hours to answer questions and provide assistance. Many direct selling insurance companies have claims adjusters on staff. Customers can call an 800 number any time to report a claim.

Unlike working with a broker who can help you compare quotes and coverages offered by several insurance companies, working with a direct writer only gives you access to a single company's coverages and rates. This means you may not get the most cost-effective coverage for your money. Also, when you purchase a policy with a direct writer, you will not have access to a dedicated agent who can explain policy provisions, help you make coverage changes and file claims on your behalf.

If you choose to purchase insurance through a direct writer, there are strategies you can use to determine if a direct writer will treat you fairly and adequately cover claims. Contact your state's insurance department to inquire about complaints filed against the insurance company by policyholders and claimants. You can also obtain insurance company reports from the National Association of Insurance Commissioners, as well as rating agencies such as Standard and Poor's and A.M. Best, to determine a direct writer's ability to pay claims.

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