The term “face value” in life insurance refers to the death benefit that is paid to beneficiaries upon the death of the insured. Depending on the type of insurance policy, the death benefit may decrease over time, such as with credit life insurance purchased to cover a home mortgage that decreases as the mortgage is paid off.
Types of Life Insurance Policies
Life insurance policies are available with two alternative features: protection policies only and dual feature protection and cash value policies. Protection policies pay only a death benefit, or the “face value.” Term life policies are protection policies. The second kind of policy, the dual feature cash value and protection policy, builds cash value separate from the face value through a lump sum payment or regular periodic payments. The death benefit is therefore the face value plus all increases in cash value from dividends or investments. The cash value feature is only available with whole life, universal life and variable life policies.
Term Life Policies
The face value in “level-term” policies remains unchanged throughout the term of the policy contract. Decreasing-term policies, typically linked to a major purchase, decrease in face value as the underlying outstanding debt is reduced. Term policies, by definition, are for a specified period of time (the “term”), such as the most popular 20-year term policy. While the face value for level-term policies remains unchanged during the term of the policy, the premium paid for the policy is subject to increase as the policy holder increases in age. Some longer term policies guarantee that the premium will not increase during the term. Other term policies make no such guarantee.
Cash Value Policies
Unlike term policies where the premium pays only for the death benefit, cash value premiums fund both the death benefit and the investments necessary to build up the cash value. Accordingly, their premiums are higher. Cash value policies are typically “front-loaded” with commissions and fees during the early years of the policy. Consequently, cash value builds slowly. Cash value earns interest, however, and can provide a handsome “living benefit” to the policy holder in later years if left untouched.
Loans Against Cash Value
An attractive feature of cash value policies is that policy holders can access the cash value by way of loans if necessary. Any outstanding loans against the cash value at the time of the policy holder’s death are deducted from the face value of the policy. Therefore, “face value” with cash value insurance policies is the “death benefit” plus cash value less any outstanding loans against cash value.
Selecting the Right Life Insurance
Choosing the right insurance is a matter of needs, preference and budget. Because of the variety of life insurance products available on the market, it is possible for most individuals, particularly heads of household, to obtain life insurance coverage that fits within their unique parameters. The first step in selecting the appropriate life insurance is to determine how much coverage is needed based on the individual’s financial situation. This can be determined online by using any of the insurance calculators provided by numerous companies.
George Boykin started writing in 2009 after retiring from a career in marketing management spanning 35 years, including several years as CMO for two consumer products national advertisers and as VP for an AAAA consumer products advertising agency. Boykin mainly writes about advertising and marketing for SMBs.