In a tough economy, it can be very difficult for homeowners to make a profit when selling a house. Home prices slump and there are many choices for potential buyers, which means that you need to find ways to set your house apart from competitors. There are many tips and tools you can use to sell your home quickly – all without having to pay a Realtor commission.
Find out your home’s market price and then lower it. Research real estate websites and learn what other comparable real estate listings are going for in your area. Some local Realtors may even give you a comparative market analysis for free. Once you’ve figured out how much your home is worth in the current market, consider listing it at a discounted rate if there are many homes for sale in your neighborhood. You may be able to reduce the fair market price by as little as 3 or 4 percent, sell your home faster than your competitors and still make a profit.
Choose your advertising and marketing mediums wisely. Purchase an attention-grabbing “For Sale” sign for your front yard and place an ad in your local newspaper. To attract a wide variety of potential buyers, including Realtors and buyers in other parts of the nation, sign up for a listing service. This type of service will list your home in several venues, including Realtor-specific websites. If you aren’t a wonderful photographer, enlist the help of talented friends or family members, or even a freelance photographer, to take flattering photos of your house for the listings. Place more than the standard five photos on your website listing to increase hits and draw in potential buyers.
Prepare your home like a professional. For example, you’ll want to make the best first impression on potential buyers by having curb appeal. You may have to invest a little money in paint or landscaping services, but the reward of selling your home quickly will be worth it. Choose neutral colors for your home’s exterior areas, such as the front door and window shutters. Paint dingy interior walls with neutral colors, such as white or beige as well. Clean out clutter and remove any traces of your family’s unique personality inside the home. Some people even hire professional home stagers to get the ideal look before a weekend open house showing. Save money by simply paying for a one-time consultation and do the staging work yourself.
Show your home on the buyer’s schedule. You’re increasing your selling odds by showing it to everyone who calls. If you’re not available to show, then they will move on to the next listing. Keep your home clean and clutter-free so you’re ready to show it to prospective buyers at a moment’s notice. Ask a friend or relative to watch your pets while your home is on the market to avoid turning off potential buyers who may be allergic to pet dander. Get everyone else out of the house when showing it, as well. Drop your kids off at a friend’s home and tell your spouse to visit his favorite store when buyers are on the way.
Close the deal by offering buyer perks. For example, you can include the buyer’s closing costs or first year’s home association dues in the selling price. Other buyer perks may include a $1,000 gift card to the local home improvement store or offering to leave one of your possessions, such as a backyard children’s swing set, a large, flat-screen television or a designer lamp the buyer commented on.
Denise Brandenberg has more than 15 years professional experience as a marketing copywriter, with a focus in public relations. She also worked as a recruiter for many years and is a certified resume writer. She holds a Bachelor of Arts in English.