Selling a beach front house shares similarities with selling any other home. You still need to property market it and stage it to be attractive to the buyer. However, since many beach front properties are more expensive than their inland analogues, your buyer pool may be more limited. At the same time, you also have to follow your community's laws regarding disclosures of any risks that come with the property's ocean front location.
Declutter your home and stage it. While an empty home feels sterile, the less you have in your home, the easier it is for a buyer to picture herself and her belongings in the home. Keep functional items that accentuate the beach lifestyle and make it easy for prospects to see themselves enjoying the property.
Maximize your beach front views. Removing window treatments that obscure views, orienting furniture towards windows, and decluttering decks and patios help buyers appreciate your home's location.
Fix any issues with your home, focusing on those that are related to a beachside location. The corrosive salt air may have caused your paint to break down or led to rust on outdoor metal items -- like air conditioning compressors. Don't let cosmetic blemishes like that lower the perceived value of your home.
Disclose any issues with your home. Depending on your community's laws, you may also want to list any additional maintenance that you have to do on your disclosure statement. This can help to prevent a buyer from coming back and claiming that he wasn't aware of how much work it is to own a beach front home.
Provide any necessary flood or storm risk disclosures. Many beachfront homes are located in designated flood zones, and you'll want to let buyers know if this is the case. At a minimum, your buyer will need to figure this into her assumptions about the cost of purchasing the home.
Direct your real estate agent to price the property at an in-market price. While beach front property is usually desirable, the additional cost of being on the beach means that you'll have fewer qualified buyers for your home, making it important to hold on to as many prospects as possible to build a competitive bidding atmosphere.
Use the Internet in your marketing and include as many pictures as possible. Given that the National Association of Realtors claims that four of every five buyers start on the Internet, if you aren't there, you're going to miss out on many potential purchasers. Pictures, such as images of the ocean as seen from the porch at sunset, can play a critical role in raising demand for your property.
Hold a broker's open house. In a broker's open house, agents get to see your house so that they know its benefits and can more effectively sell it to their clients.
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