Any time you go to the store, the prices you face could differ from those you paid yesterday, last week or last year, because the cost of goods and services tends to increase over time. The consumer price index, or CPI, is a measure of inflation based on the price changes of hundreds of consumer goods in various categories, such as food, clothing, health care, energy and education. Although CPI is the most widely used measure of inflation, it suffers from some significant limitations.
The CPI fails to account for changes in product quality, which can increase the value of goods and the standard of living of consumers. For example, if the cost of buying a computer stays the same from one year to the next, it might not have any impact on the CPI, even if new computers are more powerful and more energy efficient. Likewise, if the price of vehicles increases, but new cars are safer, last longer and have more features than old models, the CPI may overestimate inflation because those extra features have value that is not taken into account.
New products constantly enter the market, but they don't become part of the basket of goods used to calculate the CPI until they become common consumer goods. As a result, CPI may fail to account for the price chances of new products when estimating inflation. The prices of new technologies often decline sharply as they develop, so if those declines aren't included in the CPI, the index can end up overestimating inflation.
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The CPI gives different weight or importance to different types of products. When the price of a certain product increases, consumers may start to buy less of it in favor of some cheaper substitute. For instance, if poor weather caused a shortage of peanuts, the price of peanut butter might skyrocket and prompt consumers to buy substitutes like almond butter, hummus or Nutella. CPI can't accurately account for such shifts in preferences.
The CPI represents a baseline measure of the overall inflation rate, but it may not do a good job of measuring the inflation rate faced by any particular individual. The actual mix of goods and services a person buys may differ from the CPI. For example, someone at the low end of the income scale might spend a large portion of his income on food, so any increases in food prices could cause his personal inflation rate to rise much faster than the CPI.
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