What Is TD Ameritrade?

by Cam Merritt ; Updated July 27, 2017
TD Ameritrade is one of many online brokers looking to invest your money.

TD Ameritrade is an online brokerage based in Omaha, Nebraska. As of 2008, the company said it had more than 6 million active accounts.

History

The company began in 1975 as a discount brokerage called First Omaha Securities, and grew steadily over the next 30 years through mergers and acquisitions. It took the Ameritrade name in the mid-1990s; in 2006, it merged with TD Waterhouse to become TD Ameritrade.

Fees

As of November 2009, the company charges a flat fee of $9.99 per online stock trade, regardless of the number of shares. Phone orders are $34.99 and broker-assisted orders are $44.99.

Company Stock

Stock in TD Ameritrade Holding Company trades on the NASDAQ exchange under the symbol AMTD. As of November 2009, it had a market capitalization of more than $12 billion.

Community Involvement

The company has bought the naming rights to Omaha's new downtown baseball stadium. TD Ameritrade Park will host the College World Series beginning in 2011.

Competitors

TD Ameritrade has taken swipes at competitor Charles Schwab Corporation in its commercials. Other major rivals include E*Trade and Scottrade.

About the Author

Cam Merritt is a writer and editor specializing in business, personal finance and home design. He has contributed to USA Today, The Des Moines Register and Better Homes and Gardens"publications. Merritt has a journalism degree from Drake University and is pursuing an MBA from the University of Iowa.

Photo Credits

  • Image by Flickr.com, courtesy of borman818